Responsible Consumption

A must-have experience for schools, road safety programs, and awareness campaigns.

When alcohol or drugs take control, even a simple action like crossing the street can become dangerous and unpredictable. Your perception, coordination, and reaction time are impaired, putting both you and others at risk.

Experience the dangers of walking under the influence of alcohol and drugs

Safely in virtual reality

In virtual reality, you can experience walking while impaired by alcohol and drugs without any real risks, in a safe and controlled environment. Our VR app immerses you in an interactive experience that helps you understand how alcohol and drugs affect your ability to navigate traffic as a pedestrian.

Benefits of our VR app

Absolute safety

Experience the effects of intoxication without real risk.

Aims to reduce accidents and injuries by making users more mindful of their actions.

Educates users on the dangers of alcohol and drug consumption, helping them understand the real-life risks.

Understand the impact of substance use on your life and those around you, promoting empathy and responsibility.

Be aware. Stay safe. Make responsible choices.

Even a simple crosswalk can become a dangerous challenge.

A must-have experience for schools, road safety programs, and awareness campaigns.

Why is it important to try this app?

Alcohol and drug use can drastically impair judgment, coordination, and perception, turning even simple actions—like crossing the street—into serious dangers. This app lets you experience firsthand how these substances affect your ability to move safely in traffic. By stepping into a simulated environment, you’ll see the risks, understand the consequences, and make more responsible choices in real life.

How does it work?

This app uses Oculus virtual reality (VR) glasses to simulate the effects of alcohol and drug use on your perception and reactions in a controlled, safe environment. The app simulates the predictable effects of alcohol and drugs, such as impaired vision, reduced motor coordination, loss of fine motor skills, and limited ability to track moving objects. By experiencing these impairments firsthand, you’ll gain a deeper understanding of the dangers posed by substance use, especially when navigating traffic as a pedestrian.

See the Impact – Whether You’re Behind the Wheel or on Foot!

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